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Marketing Discussion.docx - Running head: MARKETING...

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Running head: MARKETING DISCUSSION1Marketing DiscussionStudent’s NameInstitutional Affiliations
2MARKETING CHARACTERISTICSUnique Marketing Characteristics a Product or Service Requires Based on the SpecificPhase of the Product Life CycleIn recognizing distinct phases of product life cycle, it therefore, means that a product inthe market needs various marketing, financial aspects, power of purchase, and the organizedpersonnel strategies in different stages of each of their life cycle. Therefore, the product life cyclephase concepts gives a meaningful framework for developing effective and unique marketingcharacteristics a product or a service requires in each phase of the product life cycle. (Swan,1979).The stages in the product life cycle involves; Introduction, a time where there is a slowgrowth as the product is introduced in the market. Growth stage, whereby, the product or aservice is rapidly accepted in the market. Maturity phase, a time where there is a drop in the salesof a product or a service in the market since it has already been accepted by the potential buyers

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Term
Summer
Professor
Dr Luccy

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