T2T Strategies - part 3.pdf - Trash 2 Treasure(T2T Startup...

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Trash 2 Treasure (T2T) Startup Proposal Part 3GroupNovember 13, 2019 Introduction
To be successful, T2T must execute across several broad strategies. The platform must consider its marketing campaign to generate sales leads, build a following and create a recognizable brand. It must also incorporate regulatory strategies such as the FTCs Fair Practice principles to prevent it from running afoul of the law. It must also assess its economic viability within the marketplace it operates in while dealing with the strategic elements that can influence whether a startup succeeds or succumbs to its competitors or fails under the weight of its own strategic missteps. Finally, T2T must decide on the right e-tailing strategy so it can maximize its reach to buyers, entice sellers to join the marketplace and sell the used products in the marketplace at a profit. Strategic planning is critical and must be thoughtful and comprehensive to ensure the T2T startup has the best chance to succeed. Section 1: Marketing Campaign Strategy, prepared by Johnny Rodriguez T2T would benefit from local/location-based marketing on a mobile platform leveraging social interactions. The reason for this is that the mobile app will be the primary entry point for users. The advantage of mobile is that users can carry the T2T marketplace wherever they go. Since there is no formal inventory of items that the platform will consistently carry since sales items are dictated by whatever users want to sell -- it becomes essential to market to T2T users based both on their locations and their specific needs. For the most part, we assume that users will buy within the vicinity of their workplaces or homes where location-based marketing can be leveraged to keep costs low and optimize the buying experience to be local and immediately gratifying. The advantage of the location-based marketing approach on a mobile platform is that it can offer the same local buying gratification while a user is travelling to places besides home
and work. For example, T2T could promote likely-sales while the user is on vacation thousands of miles from home or while out-and-about on the weekends running errands.Again, the T2T marketplace will primarily feature used, second-hand, low value items where the cost of shipping may be a deciding factor on whether to buy…or not. Afterall, if you are buying old furniture, used electronics or second-hand kids’ toys at a steep discount, shipping costs may tip the purchasing decision. For example, a customer may be faced with a choice to buy an inexpensive $15 dollar computer desk -- but shipping costs could add another $45 dollars to the final sale price and take 5 days via ground service to deliver if the desk is coming from the other side of the country. Does it make sense to do this when competitors like Amazon can sell a new$60 computer desk that will be delivered in 2 days at no additional cost with Amazon Prime?

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