BSBMKG418 Marketing Plan V1.0 copy.docx - MARKETING PLAN...

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MARKETING PLAN 2007-2008Success College AustraliaIntroductionSuccess College Australia recognises the importance of an effective marketing plan to promote thecollege, its image, and its resources to the community. The college Marketing Plan is a statement ofhow the college will seek to implement its mission and meet the objectives set out in the StrategicPlan 2015-2016.Purpose of the Marketing PlanThe purpose of this document is to guide the administration, faculty and staff of Success CollegeAustralia to effectively market the college and its services to the community.Section I. Overview of Success College AustraliaA. Historical Summary and Overview of the College:Success College Australia is located in Ballarat, Victoria approximately two hours from Melbourne.The college has a practical service area surrounding the college and including approximately 124,000people. It has approximately 165 employees and 5350 full time equivalent students. The signatureprograms of the college are its numerous business and marketing programs. The college is governedby a nine-member Board.B. Mission Statement:Success College Australia promotes excellence in learning, teaching, and service; provides lifelongeducational opportunities; and serves as a cultural, intellectual, and economic resource for thecommunity.C. Purposes of the College1.To provide an environment that fosters excellence in learning and teaching.2.To provide a university transfer program of high academic quality for students who plan tocontinue their education.3.To offer degree and certificate programs to develop or enhance occupational skills that reparelearners for a changing global economy.4.To provide developmental courses to prepare students to do college level work.5.To provide adult education and workforce development.6.To provide comprehensive student services to enhance students’ success.7.To promote the civic and cultural life and the economic development of the community.8.To make education accessible through innovative instructional methods.8e267f613b6a617f1ac5a2d4bc27816f65aa64dd.docx© Eduworks Resources
D. Listing of Academic ProgramsBasic Studies – introduction to university studiesBachelor of BusinessBachelor of Business (Accounting)Bachelor of Business (Event Management)Bachelor of Business (Human Resource Management)Bachelor of Business (Marketing)Bachelor of International RelationsBachelor of International BusinessBachelor of Marketing CommunicationsGraduate Diploma of Business AdministrationGraduate Certificate in MarketingMaster of Business AdministrationMaster of International BusinessMaster of Marketing CommunicationsMaster of ManagementMaster of Management (Marketing)Analysis:Success College Australia demonstrates its strongest area in the Marketing Communications with44% of student enrolment. In addition to this enrolment, a large number of students are takingprerequisites to the programs in Business. Enrolment within the Event Management division have

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Marketing, Academic degree, Bachelor s degree, E learning, Success College Australia

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