Unformatted text preview: positive effect on her. I selected the American Express advertisement as my good advertisement mainly because of its utilization of celebrity Diane Von Furstenberg. The majority of the readers in ELLE would be familiar with Diane Von Furstenberg, especially because she was on Project Runway last week (where she also helped advertise American Express). I think most readers would be curious and read Diane Von Furstenberg’s answers to the American Express questionnaire and ultimately readers would probably see American Express as more glamorous and be more likely to purchase the card....
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- Fall '08
- Advertising, American Express, Project Runway, Diane Von Furstenberg