Paper 2 - Balloga 1 Abram Balloga ANTHR 1166 Paper#1 Natural Noni Witchcraft in Brittany Modern medicine often falls short of human expectation

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Balloga, 1 Abram Balloga ANTHR 1166 Paper #1 9/2/2008 Modern medicine often falls short of human expectation both in effectiveness and emotional reassurance. The growing importance of natural alternative healing in contemporary culture is fascinating on several grounds. The exotic appeal of the unknown, safety inherent to that which is natural and the association with tribal ceremony makes this method of treatment enticing to many people. By examining the ads and marketing schemes for alternative cures, we can discover several reasons why consumers may be drawn to the product. Furthermore, in comparing our findings with Badone’s, we might gain some interesting insights. Tahiti’s “pristine” environment is emphasized repeatedly in the advertisements for Tahitian Noni. This relates very well to people involved in the so called health craze where everything, including water, is unhealthy if not purified and packaged safely. It brings a much needed sense of purity into our bodies after a day of breathing smog infested air and eating preservative saturated foods. All in all, it is a relieving return to nature, where the freshest fruit is picked straight from the tree. Here our bodies are injected and cleansed by that which normal everyday life forbids – nourishment and revitalization from the clean air and immaculate environment of Tahiti. Without scientific backing Alternative medicine is marketed on other grounds which appeal to prospective buyers. Lacking the credibility of modern doctors, these companies must convince consumers by fully appreciating human emotion and imagination. They have found
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This note was uploaded on 06/25/2009 for the course ANTHR 1166 taught by Professor Daenafunahashi during the Fall '08 term at Cornell University (Engineering School).

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Paper 2 - Balloga 1 Abram Balloga ANTHR 1166 Paper#1 Natural Noni Witchcraft in Brittany Modern medicine often falls short of human expectation

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