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Case Analysis In a Nutshell

Case Analysis In a Nutshell - problem Do not repeat or copy...

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BUAD501: Managerial Communication Dr. Dana Loewy CASE ANALYSIS Logical Elements in a Case Analysis:   Remember that no case ever contains all the facts. In your writing you will be using  facts  (stated in the case) reasonable  inferences  (your reasoning or conclusions based the facts in the case) plausible  assumptions  (your informed speculations supported by the facts of the  case, your business experience, and knowledge from your business courses) Note that the three categories range from the most certain and concrete to the most  speculative or abstract. Directions: Write 1-2 paragraphs for each step: STRATEGIC ISSUES AND PROBLEMS Sketch the relevant  background briefly; introduce the players. What seems to be the 
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Unformatted text preview: problem? Do not repeat or copy case language (you will lose points if you do). EVALUATION AND ANALYSIS Look for conflicts of interest and dilemmas; examine causes and effects etc. What are the short-term objectives as opposed to the long-term objectives of the company, for example? How did the facts of the case play a part in the problem? ALTERNATIVES Here you evaluate the options. Write two or more alternative solutions to the problem and discuss the advantages and disadvantages of each. PLAN OF ACTION After examining the most logical steps above, you choose the option which you consider the most feasible one and defend it. Support the best solution with evidence....
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