Case Analysis PowerPoint

Case Analysis PowerPoint - Chapter 14 - Analyzing a Case...

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Unformatted text preview: Chapter 14 - Analyzing a Case and Writing a Case Chapter 14 - Analyzing a Case and Writing a Case 11 Understanding the Case Method of Learning l What is the case method? Applies the ancient Socratic technique of teaching people how to think and how to ask questions Develops skills in: Diagnosing situations Defining problems Analyzing the sources and constraints of problems Developing alternative courses of action Deciding on particular courses of action Chapter 14 - Analyzing a Case and Writing a Case Chapter 14 - Analyzing a Case and Writing a Case 22 Understanding the Case Method of Learning l Different types of cases The formal case Describes a simulated or real-life situation faced by management May deal with a specific problem experienced by one company or an entire industry Often involves complex data and can cover 15 or 20 pages A single best solution may or may not exist Apply theories you have learned to arrive at what you consider the best answer Chapter 14 - Analyzing a Case and Writing a Case Chapter 14 - Analyzing a Case and Writing a Case 33 Understanding the Case Method of Learning l Different types of cases The case story Usually written as a chronological history of a decision made by management Outcome and an analysis of decision is presented Little excess information is given Managements answer may not be the best answer Usually 2 or 3 pages long Follows the form of a magazine or newspaper article Chapter 14 - Analyzing a Case and Writing a Case Chapter 14 - Analyzing a Case and Writing a Case 44 Understanding the Case Method of Learning l Different types of cases The critical incident Gives little background information Short, usually 2 or 3 pages Presents a situation where impact is greater on interpersonal relationships than on the organization Opening paragraph often throws you into the middle of a dilemma Gives many of the possible solutions that can be developed Chapter 14 - Analyzing a Case and Writing a Case...
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This note was uploaded on 06/26/2009 for the course BUAD 501 taught by Professor Rizkallah during the Spring '09 term at CSU Fullerton.

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Case Analysis PowerPoint - Chapter 14 - Analyzing a Case...

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