Lecture 1

Lecture 1 - Principles of Marketing BA 390 Winter 2009 Week...

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Principles of Marketing BA 390 Winter 2009 Week 1 Dr. McAlexander
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Who are we? Dr. McAlexander Office: Bexell 408 Office Hours: Wed. 8:30-9:30 and by appt. Phone: 737-3182 mcalexan@bus.orst.edu (Please include in the subject line of email correspondence: “On-campus BA 390”)
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Who are we? GTA: Christina Kinney. Office Weatherford Hall EG 08 Office Hours: Mon/Wed: 1-3:00 pm Phone: 713-8045 christina.kinney@bus.orst.edu (Please include in the subject line of email correspondence: “On-campus BA 390”)
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“Course Mechanics” Text, Grading, Exams, & Assignments
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Required Text Marketing 2008 by Pride and Ferrell Please note that this is a special edition prepared for Oregon State University. There are additional reading assignments that are found as “Additional Articles” and “Additional Modules” that appear as appendices to the text.
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Grading Policies I do not “curve grades.” We will have
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Lecture 1 - Principles of Marketing BA 390 Winter 2009 Week...

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