Syllabus Winter 2009

Syllabus Winter 2009 - BA 390 Principles of Marketing...

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BA 390 Principles of Marketing Winter 2009 College of Business, Oregon State University Instructor: Office Office Hours Phone E-Mail Dr. M c Alexander Bexell 408 Wed 8:30-9:30 and by appt. 737-3182 mcalexan@bus.orst.edu (Please include in the subject line of email correspondence: “On-campus BA 390”) TA: Christina Kinney. Weatherford Hall EG 08 Mon/Wed: 1-3:00 pm 713-8045 christina.kinney@bus.orst.edu (Please include in the subject line of email correspondence: “On-campus BA 390”) Required Texts: Marketing 2008 edition, by Pride and Ferrell (please note that this is a special edition prepared for Oregon State University). Please note reading assignments are also found as “Additional Articles” and “Additional Modules” that appear as appendices to the text. Course Objectives: Principles of Marketing is a junior level course required of all business majors. The primary goal of this course is to introduce the student to the concepts that are important for the creation of successful interfaces between the firm and its customer constituents. As an additional objective, this course will familiarize the student with terminology and practices common to the professional practice of marketing. Upon the conclusion of this course, the student should understand fundamental marketing
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Syllabus Winter 2009 - BA 390 Principles of Marketing...

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