13a_grape_trade

13a_grape_trade - Wines of California THE WINE GRAPE MARKET...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Wines of California 85 THE WINE GRAPE MARKET IN CALIFORNIA . Most of the grapes used to make wine in California are cultivated by the over 5,000 independent growers who then sell them to one or more of the 900 or so wineries. Some wineries do own vineyards and, in most cases, most of those grapes do go to the owner-winery.However, in some cases winery-owned grapes may also be sold to other wineries.In addition, wineries often buy and sell bulk wine to each other, sometimes directly and sometimes through a broker. These wines are sold for many reasons including the wrong “flavor”, an oversupply of a particular type of wine, or a need to supply a specific wine to the market. Two vineyards serve here as examples of how grapes from specific vineyards are marketed. Remember that one owner can control multiple vineyards, but in California a vineyard will be owned by a single owner and not divided into separate ownership parcels as is sometimes the case in Europe. When a vineyard owner makes a long-term sales contract with a particular winery, that winery may require that specific cultivation practices be used, such as a certain type of pruning or irrigation or pesticide spray schedule. Many wineries require limits on fruit production (e.g., less
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

13a_grape_trade - Wines of California THE WINE GRAPE MARKET...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online