This preview shows page 1. Sign up to view the full content.
Unformatted text preview: The other main driving force behind the bottled water market is the market segment that is health consciences. As fitness has become a focal point in society and Americans are very much on the go the need for bottled water especially small individual units were required. This has also driven the market in the direction of flavored water. This has given consumers a new reason to drink bottled water as well as a new market that potentially merges the flavored market (i.e. soft drink, sport drink, etc. with health/water drinking market). Also there is a value added portion to this market. Someone who may not otherwise buy bottled water may want to appear health conscience or appear relevant in society. This helps drive the market among previously non water buying consumer....
View Full Document
- Spring '09