Econ 104 Group 7

Econ 104 Group 7 - Dropouts and Evangelists Case study of a

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Master-Untertitelformat bearbeiten 7/1/09 Dropouts and Evangelists Case study of a two-sides platform PCs Evans et al., Chapter 4 Group 7
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7/1/09 Contents History Apple/Microsoft Software Platform Microsoft/IBM, and the birth of a new Platform OS/2 versus Windows Apple versus Microsoft Apples Blunder?
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Master-Untertitelformat bearbeiten 7/1/09 The Dropouts History Apple/Microsoft Software Platform Microsoft/IBM, and the birth of a new Platform
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7/1/09 History l Isolation of Computer Centers l At the end of 1959: 4,000 computers in use worldwide l 1967: “packaged” software industry was born l Today: millions of people buy form dozens of manufactures l Software industry increased l Large number of firms produce equipment
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7/1/09 Apple and Microsoft Software Platforms 1977: Steve Jobs & Steve Wozniak launched the Apple II based on DOS 1980: New Computer Companies were selling machines on 8-bit processors, BASIC as the main & easiest program Microsoft Charged PC makers a royalty for each copy 7 worked well: Reduced upfront costs and their risk Helped Microsoft capitalize on ist investment
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7/1/09 Apple and Microsoft Software Platforms 1970: Operating System for Intel 8080 chip called CP/M Important for 2 reasons: Relieved PC startups reducing barriers to entry into the market Provide a cross-platform for third-party application developers Apple: developed its own operating System from the beginning Advantage: application VisiCalc didnt run first on CP/ M
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7/1/09 Microsoft, IBM and the birth of a new Platform 1980 IBM tried to get in the PC market They speed development Contract with Microsoft Seattle Computer Products waited for a version of CP/M: wrote the Q-DOS Microsoft finished their OS: PC-DOS modified for the 8088 chip, after sealing its deal with IBM But IBM shipped PC-DOS, not Microsoft
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This note was uploaded on 06/30/2009 for the course ECON 104 taught by Professor Forbes during the Spring '09 term at UCSD.

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Econ 104 Group 7 - Dropouts and Evangelists Case study of a

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