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Unformatted text preview: -customer defection?-frequency programs?-customer database? 4) who are the competitors-core competencies?-value proposition?-quality?/ total quality management?-social responsibility marketing 5) what are the strengths 6) what are weaknesses 7) what the opportunities? product? price? place? promotion? customer solution customer cost convenience communication 8) what are the threats?...
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This note was uploaded on 06/30/2009 for the course MGT 103 taught by Professor Nelson during the Fall '08 term at UCSD.
- Fall '08