wk4 discussion q - P. 218 Discussion Questions 1. The world...

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P. 218 Discussion Questions 1. The world economy is becoming more integrated, because more and more corporations are crossing over to other nations due to lowered barriers on free trade. Many of them, such as Nike, are employing citizens of other countries and affecting their local economy by putting money into them. This extra company activity must be overseen and controlled. Therefore, international managers must express their company’s interest in every task they perform. Nike’s business plan, or image, must be seen by customers all over the world. The image must be the same. Managers must operate in much more complex environments. The return for a harder job is more opportunity. 2. Depending on the company I worked for, I would choose international, multinational, global, or transnational competition. If I were the CEO of Coca- Cola, I would choose global. Coke has such an outstanding reputation, that people around the globe, from any culture, can buy in to the Coke mantra. Over
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wk4 discussion q - P. 218 Discussion Questions 1. The world...

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