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Unformatted text preview: Glen Bell opened his first Taco Bell in 1962. Soon after, in 1964, Bell began franchising. Taco Bell is currently the nations largest Mexican-style restaurant chain with 143,000 employees (Wikipedia). Taco Bell was sold to Pepsico in 1978. Bell is the classic American entrepreneur, starting out small and ending up with a huge business. He was born into poverty and rode the rails in the 1930s looking for work door-to-door. Knowing the customer was Bells quality that made him successful. Truly an entrepreneur, Bell introduced an item, the taco, into American culture that was less than familiar outside of the Hispanic community. His success, undoubtedly, had some positive effect on other entrepreneurs in the food industry. http://en.wikipedia.org/wiki/Taco_Bell http://www.biography.com/search/article.do?id=12353524...
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This note was uploaded on 07/06/2009 for the course MGMT 303 taught by Professor Scott during the Spring '08 term at Agnes Scott College.
- Spring '08