business communications exam quaetions and answers-B

business communications exam quaetions and answers-B -...

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ANSWER: (1) Clear: The human mind is extremely adept at processing visual information, so if you're having difficultly conveying an idea in words, take a minute to brainstorm some visual possibilities. (2) Complete: Visuals, particularly tables, often serve to provide the supporting details for your main idea or recommendation. (3) Concise: If a particular section of your message seems to require extension description or explanation, see whether there's a way to convey this information visually. (4) Connected: Whenever you want readers to see key connections, see whether a chart, diagram, or other illustration can help. (5) Compelling: Even if a particular point can be expressed equally well via text or visuals, consider adding the visual in order to make your report or presentation more compelling. DIFFICULTY: difficult; PAGE: 370; TYPE: concept
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204 Chapter 13 PLANNING REPORTS AND PROPOSALS Multiple Choice 1. Despite the variety among them, many analytical reports include a a. standard opening. b. section of recommendations. c. “this is how it‟s done” quality. d. standard middle section. ANSWER: b; DIFFICULTY: moderate; PAGE: 394; TYPE: concept 2. The basic purpose of informational reports is a. to persuade the audience to act. b. to present recommendations and conclusions. c. to present data, facts, feedback, and other types of information, without analysis or recommendations. d. to convince the reader of the soundness of your thinking. ANSWER: c; DIFFICULTY: easy; PAGE: 394; TYPE: concept 3. The best way to phrase the purpose statement of a report is with a. complex language. b. an infinitive phrase. c. a controversial statement. d. jargon. ANSWER: b; DIFFICULTY: moderate; PAGE: 396; TYPE: concept 4. Which of the following is the least clear statement of purpose? a. “The purpose of this report to determine which of four alternative investments will have the highest return.” b. “The purpose of this report is to analyze four potential investments.” c. “The purpose of this report is to answer the question, „Which of four investments will provide the highest return?‟” d. “The goal of this report is to evaluate the return on four investments.” ANSWER: b; DIFFICULTY: moderate; PAGE: 396; TYPE: application
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205 5. Which of the following is an infinitive phrase? a. updating clients b. update clients c. updated clients d. to update clients ANSWER: d; DIFFICULTY: moderate; PAGE: 396; TYPE: application 6. A formal work plan includes all of the following except a. a statement of the problem or opportunity addressed in your report. b. a list of all the sources you will use. c. plans for following up after delivering the report. d. a statement of the purpose and scope of your investigation. ANSWER: b; DIFFICULTY: moderate; PAGE: 397-98; TYPE: concept 7. Which of the following is not a typical element in a formal work plan?
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This note was uploaded on 07/06/2009 for the course BUS BAM316 taught by Professor Na during the Spring '09 term at 東京大学.

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business communications exam quaetions and answers-B -...

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