BC_MC_Test_07_ans-1

BC_MC_Test_07_ans-1 - Chapter 7 CRAFTING MESSAGES FOR...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
103 Chapter 7 CRAFTING MESSAGES FOR ELECTRONIC MEDIA Multiple Choice 1. Of the media listed below, which is generally not used for routine, internal communication? a. memo b. e-mail c. letter d. telephone call ANSWER: c; DIFFICULTY: moderate; PAGE: 180; TYPE: application 2. When it comes to writing messages in today‟s business environment, a. printed letters are obsolete. b. printed letters are still used often for external communication. c. e-mail has completely replaced printed memos for all internal communication. d. printed letters are used primarily for negative messages. ANSWER: b; DIFFICULTY: easy; PAGE: 180; TYPE: concept 3. E-mail can be used for external communication a. regularly—it is now a primary medium for most companies. b. only for formal documents that you need to keep a record of. c. in response to letters your customers have sent. d. all of the above ANSWER: a; DIFFICULTY: moderate; PAGE: 180; TYPE: concept 4. Compared to e-mail, instant messaging a. is slower and more complicated to use. b. has not caught on in the business community. c. is much faster, but more costly as well. d. offers greater speed and is less susceptible to privacy problems. ANSWER: d; DIFFICULTY: moderate; PAGE: 180; TYPE: application
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
104 5. Which of the following are benefits of instant messaging? a. It allows a rapid response to urgent messages. b. It is less susceptible to security and privacy problems. c. It costs less than phone calls or e-mail. d. All of the above are benefits. ANSWER: d; DIFFICULTY: difficult; PAGE: 180; TYPE: concept 6. Many businesses are now using podcasts to replace or supplement a. letters. b. memos. c. conference calls. d. none of the above. ANSWER: c; DIFFICULTY: easy; PAGE: 181; TYPE: concept 7. When you want your message to stand out amidst the flood of e-mail your audience receives, you should a. consider sending a printed message. b. flag your e-mail messages as „high priority‟ or „urgent.‟ c. send multiple copies of the same e-mail message. d. do none of the above. ANSWER: a; DIFFICULTY: moderate; PAGE: 181 TYPE: concept 8. The most formal type of written communication is: a. instant messaging b. e-mail c. blogging d. letters ANSWER: d; DIFFICULTY: easy; PAGE: 181; TYPE: concept 9. Using e-mail in the workplace a. requires no more formality than using it for personal correspondence. b. is frowned upon by most executives. c. has dramatically different demands than using it for personal messages. d. is a good idea only in technological fields. ANSWER: c; DIFFICULTY: moderate; PAGE: 181-82; TYPE: concept
Background image of page 2
105 10. To minimize the potential problems associated with e-mail, many companies have a. abandoned the use of e-mail altogether. b.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 07/06/2009 for the course BUS BAM316 taught by Professor Na during the Spring '09 term at 東京大学.

Page1 / 16

BC_MC_Test_07_ans-1 - Chapter 7 CRAFTING MESSAGES FOR...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online