ch14-pp - Learning Objectives Chp. 14 Explain what...

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Unformatted text preview: Learning Objectives Chp. 14 Explain what marketing intermediaries do and list their seven primary functions. Discuss the key factors that influence channel design and selection. Differentiate between intensive, selective, and exclusive distribution strategies. Highlight the main advantage of a vertical marketing system and explain how it differs from a conventional marketing channel. Explain how wholesalers and retailers function as intermediaries. Identify at least six types of store retailers and four types of non-store retailers. Highlight the key considerations when choosing a form of transportation, and list the five major modes of transportation used in physical distribution. Discuss how the Internet is impacting the distribution function. Home Depot 1000 stores. Largest home improvement retailer. $40 billion in annual sales. Stocks 40,000-50,000 products in each store. Bypasses traditional distribution channels. Negotiates deep discounts and passes savings to customers. The Marketing Mix Product Price Promotion Distribution Distribution Considerations Channels Mix Strategy Intermediaries Intermediaries Specific Distribution Functions Match buyers and sellers....
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ch14-pp - Learning Objectives Chp. 14 Explain what...

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