ch13-pp - Learning Objectives-Chapter 13 s Describe the...

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Learning Objectives-Chapter 13 Describe the four stages in the life cycle of a product. Identify four ways of expanding a product line and discuss two risks that product-line extensions pose. Highlight several factors that should be considered when developing strategies for international markets. Highlight several factors that should be considered when developing strategies for international markets. Cite three levels of brand loyalty. Discuss the functions of packaging. List seven factors that influence pricing decisions. Explain what dynamic pricing is and discuss why dynamic pricing has been slow to catch on.
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Product Anything offered for the purpose of satisfying a want or need in a marketing exchange. Products contain both tangible and intangible components. Tangible: Predominately tangible products are called goods. Intangible: Predominately intangible products are considered services.
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Product Continuum Source: Business Today, Ninth Edition, Mescon, Bovee Thill, Prentice Hall Publishers. Tangible Dominant
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ch13-pp - Learning Objectives-Chapter 13 s Describe the...

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