Chap12-2_volti

Chap12-2_volti - STS 101 Chapter 12 The Internet Click to...

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Click to edit Master subtitle style STS 101 Chapter 12 The Internet
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The power of computers
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Internet and Society Many observers allege that the Internet is changing society . Perhaps not surprisingly, given the novelty of the new digital media, there is little agreement about what those changes are. What are those changes?
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What is special about this time? The medium’s rapid growth offers a once-in- a-lifetime opportunity for scholars to test theories of technology diffusion and media effects during the early stages of a new medium’s diffusion and institutionalization. Does anybody know what this means?
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Why is it unique? The Internet is unique because it integrates both different modalities of communication (reciprocal interaction, broadcasting, individual reference-searching, group discussion, person/machine interaction) and different kinds of content (text, video, visual images, audio) in a single medium. This versatility renders plausible claims that the technology will be implicated in many kinds of social change , perhaps more deeply than television or radio.
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Things are changing Choices are being made: systems developed, money invested, laws passed, regulations promulgated These will shape the system’s technical and normative structure for decades to come. Many of these choices are based on behavioral assumptions about how people and the Internet interact.
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Technological determinism Technological determinists suggest that structural features of new media induce social change by enabling new forms of communication and cultivating distinctive skills and sensibilities. What is “Sensibilities”?
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Sensibility The capacity of emotion or feeling, as distinguished from the intellect and the will; peculiar susceptibility of impression, pleasurable or painful; delicacy of feeling; quick emotion or sympathy; as, sensibility to pleasure or pain; sensibility to shame or praise; -- often used in the plural.
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What is Technological Technological determinism is the theory which points to technology as being the force which shapes society. Works on the premise that social changes
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Chap12-2_volti - STS 101 Chapter 12 The Internet Click to...

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