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Unformatted text preview: Hi my name is Thomas Ronan and I am presenting Burton Snowboarding Company Introduction: - Burton was formulated in 1977 by Jake Burton Carpenter.- After he was given a Snurfer for Christmas- For those of you who don’t know what a Snurfer is… It is a SLED that you hold onto a string to go down the mountain- Jake wanted to be less hands on and have more control with his feet so he produced what are now Burton Snowboards- I will be addressing how Burton deals with R&D, Marketing Perspectives & Publicity Research & Development:- Burton has done a good job keeping up with competitors. - Recently Burton has introduced a new Rocker Technology- This technology shadows K2’s recent developments- The New Boards, one of witch is shown to the right, known as Rome’s Artifact 1985 have a slight arch that runs from the tail to the tip of the board- The arch provides a similar effect to that of surfing Marketing Perspectives:- The most recognizable spokesperson for Burton is Olympic Gold Medalist Shaun...
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This note was uploaded on 07/12/2009 for the course ECN 1211 taught by Professor Maloney during the Spring '09 term at Fairleigh Dickinson.
- Spring '09