2200.2008.Ch5Perception%26Attribution

2200.2008.Ch5Perception%26Attribution - © Stéphane...

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Unformatted text preview: © Stéphane Guerraz Langara OB2200 / 2008 1 Agenda Chapter 5 – Perception and Attribution © Stéphane Guerraz Langara OB2200 / 2008 2 The Perceptual Process Perception = the process through which people receive, organize, and interpret information from their environment Perception is not the same as reality - a strong subjective component – Filters, different value scales, moods, agendas – From oneself, the center Yet perception is the basis of feelings and actions; the quality and accuracy of a person’s perception influence responses to a specific situation Differences in perception of same thing can create difficulties – E.g., evidence that what is discussed and how well things are discussed in performance appraisals is perceived differently by managers and subordinates Group P Individual Processes Organizational Structure and Culture Globalization War and Peace Recession & Prosperity Systemic Constraints Perception is your processing of information from the environment © Stéphane Guerraz Langara OB2200 / 2008 3 Factors Influencing the Perceptual Process Perceiver – Perception influenced by person’s values, attitudes, past experiences, needs, personality – E.g. color schemes Setting – Physical context, social context, organizational context. – E.g. Kim Jeffrey, CEO of Nestle Waters, then CEO Perceived – Target’s contrast, intensity, figure-ground separation, size, motion, repetition, novelty – E.g. manager and subordinate; or friends – E.g. small and large people Perception is heavily influenced by several factors © Stéphane Guerraz Langara OB2200 / 2008 4 Factors Influencing the Perceptual Process Perception is heavily influenced by several factors © Stéphane Guerraz Langara OB2200 / 2008 5 Stages of Perceptual Process 1. Attention and selection – Constant bombardment with sensory information is handled by screening the info, both consciously & unconsciously, for what is important – That’s more and more the case in today’s world – E.g. conscious screening the noise when at the restaurant – E.g. non-conscious use of information in a routine function, such as driving – E.g. imagine hearing everything that goes on inside your own body 1. Organization of the information – Use schemas or cognitive frameworks to organize incoming information – E.g. we use our person schemas to organize info about other people into prototypes such as PCM (an abstract set of features common to all members of a group) – E.g. script schema defines what one sees as the appropriate sequence of events in a situation We consciously or unconsciously use our attention to process information or ignore it, then structure it © Stéphane Guerraz Langara OB2200 / 2008 6 Stages of Perceptual Process 1. Interpretation – Personal reasoning as to why something is the way it is – E.g. manager’s and other subordinate’s perspectives on a manager’s comment 2. Retrieval – Ease of access to memories; influenced by prototypes...
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2200.2008.Ch5Perception%26Attribution - © Stéphane...

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