Chapter 8 - Conformity _handout_

Chapter 8 - Conformity _handout_ - 4/26/2009 Influencing...

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4/26/2009 1 Influencing Behavior s A change in one’s thoughts, feelings, or behavior due to the real or imagined influence of other people s Vs. Obedience s Change of behavior due to direct orders s Vs. Compliance s Change of behavior due to requests s Why does conformity affect thoughts and feelings (i.e., not just behavior)? s There is no explicit request/order Creates less reactance s Informs us what is “appropriate” Informational Influence s Informs us what is “desired by others” Normative Influence
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4/26/2009 2 s Informational Influence – we often look to others in deciding what to do s Especially in ambiguous/emergency situations s Social Influence – we often want to make others like us (or at least not reject us) s Especially ingroup or high status individuals s Conformity isn’t “American” s We’re individualists, dammit! s Nobody likes to be controlled s Everybody wants to think they are “unique” s When you’re not sure what to do s Do I cut a piece of sushi or eat it whole? s Is that scream I just heard serious or just some people playing around? s When you want to fit in s Should I laugh at that joke? s What should I wear to this event?
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4/26/2009 3 s Sherif, 1936 s Experiment using the autokenetic effect A static dot of light in a dark room will seem to move s Which way is the light moving? Depends on who you’re with! s Private Acceptance s Conforming because of the belief that what you are doing is right s Public Compliance s Conforming without the genuine belief that what you are doing is right s Which was it with Sherif’s participants? s Pars were tested later alone, they came to the same conclusions
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4/26/2009 4 s Pars were tested one day later with a group of people who were new to the experiment s Group reached similar conclusions s Pars were tested one year later alone s Pars reached similar conclusions s Social Norms – the implied (or explicit) rules that dictate what thoughts, feelings, and behaviors are appropriate and acceptable s Pars were highly suggestible s Is the light moving to the right? It is now! s Is the light moving counter clockwise? It is now! s Is the light spelling out your name backwards in cursive? No! That’s crazy! Wait a sec… It is now! s Asch, 1951 s Pars shown three lines of different lengths (comparison lines) and a “standard line” s Asked to say which comparison line matches the length of the standard line
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4/26/2009 5 s Confederates unanimously came to the wrong conclusion s The real participant went last s Results s 76% of pars gave at least one wrong answer When alone, only 1% gave even one wrong answer! s
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Chapter 8 - Conformity _handout_ - 4/26/2009 Influencing...

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