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artists_statement - How to Write an Artist’s Statement...

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Unformatted text preview: How to Write an Artist’s Statement Graphic Design Essentials PDF PAMPHLET SERIES Randall Cornish How to Write an Artist’s Statement An artist’s statement is written after a project has been completed. Writing about one’s own artwork is challenging but it gets easier with practice. You have the opportunity to use your own words and mention aspects of your work you feel are most important and noteworthy. Graphic Design Essentials PDF Pamphlet Series Trademark TM 2006 Randall Cornish Copyright © 2006 Randall Cornish All rights reserved May not be reproduced in any way without written permission If an artist’s statement is clear, concise, relevant, honest and revealing it can be an excellent marketing tool. A good statement will engage and inform an audience, boost the integrity and reputation of the artist, and add to the perceived value of the work. An artist’s statement should focus on one piece of art at a time or one series, such as an ad campaign. Avoid generalities, be specific. Answers to the following questions may form the basis for a good statement. This is just a jumpingoff point — not all these questions need to be answered and artists are encouraged to think of others! The task of writing a statement also gives the artist insight and an understanding of the creative process that led to the work, which can build self confidence and inspire future art. Contact r cornish @ RCOcreative.com To download additional pamphlets www.RCOcreative.com/shop CONTINUED PERSONAL INFORMATION What is your name? Are you a freelance artist? Do you represent a design firm or advertising agency? Are you a student? What school do you attend? Who is your instructor? Is it design? Art? Computer science? The question seems less important than: Was it meaningful? — Putch Tu, EMIGRE DESCRIPTION OF ART What is this piece? For example, an ad, poster, postcard, photograph, retouched photograph, image collage, photo essay, logo, illustration, tracing, screen print, package, newsletter, portfolio, video, animation or Web site. Was it for a client? A competition? Was this for a class assignment? Which class? Describe the assignment. Give some details. PERSONAL SIGNIFICANCE Why did you choose the subject depicted? What does this subject mean to you? How does this artwork pertain to your goals and objectives as an artist? TEXT GRAPHICS How does any text contribute to the intent of the piece? How would you describe the writing style? How do any graphics contribute to the intent of the piece? How were images chosen? How were cropping issues resolved? Is there a call to action? Contact information? Are any follow-up resources listed? Are there any logos? What governed their use? TARGET AUDIENCE AND INTENDED RESPONSE TYPOGRAPHIC PRINCIPLES & TECHNIQUES LAYOUT PRINCIPLES & TECHNIQUES Who is your target audience? What typographic principles or techniques have been used? Which fonts were chosen and why? Why did you choose this arrangement or positioning of elements? Consider type style, personality, classification, legibility of letterforms, contrast in size, weight, structure, form, direction or typographic color, relative positioning, visual alignment, letter, word and line spacing, column width, and other characteristics. What principles of design did you apply? You might discuss contrast, repetition, alignment and proximity. What do you hope your art will mean to viewers? Are you going more for an emotional or intellectual response? What kind of impression do you want to make? What feelings or thoughts do you hope the audience will have after viewing your piece? Would you like the audience to do anything? In all art, what we choose to leave out is no less important than what we decide to include. You might also discuss organizational techniques such as harmony, variety, balance, direction, movement, proportion, dominance, economy, perspective, rhythm, texture, pattern, light and shadow. What makes this piece unique and more likely to draw attention compared with similar art? — Jim Krause, CREATIVE SPARKS CONTINUED TECHNOLOGY USED What computer operating system was used to produce the artwork and why? Macintosh, Windows or Linux? Which computer software applications were used? What are some of the tools or features of each application that were used? Typography can combine In the world of art and design, strict rule-followers rarely make waves or history. Interestingly, the best rule-breakers are often those who understand the rules best. — Jim Krause, CREATIVE SPARKS the time-space sequence and rhythm of music, the linear structure of language, and the dynamic space of painting . CONTACT INFORMATION What is your telephone number, email address or other contact information? Additional Resources American Institute of Graphic Arts www.aiga.org Art Directors Club of New York www.adcglobal.org Before & After www.bamagazine.com Design Tools www.design-tools.com Graphic Artists Guild www.gag.org Idea Book www.ideabook.com — Philip Meggs Graphic Design Essentials PDF Pamphlet Series To download additional pamphlets www.RCOcreative.com/shop ...
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