2.26-3.5 - 2/26 and 3/3 Concluding Aristotle: here come the...

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2/26 and 3/3 Concluding Aristotle: here come the Romans I. Review: a. Definition of Rhetoric: i. Counterpart to dialectic (fundamentally premised of syllogism) 1. It is counterpart because it is involved with communicating the “truth” 2. We need means of communicating the knowledge ii. Uses of rhetoric iii. A “combo” of arts: it is the theory of persuasion 1. Productive art : Making a. Examples: Sculpture/painting speeches 2. Practical art : Choosing a. Examples: Political science/politics – concerns about what one should do in the future: domain of policy (choosing or making choices) b. Consequences of choices are always uncertain c. Exist because we cannot predict the future 3. Tool (organa): Using (method or tool) a. Something that is useful or used towards different kinds of ends – it is functional … it does not just produce a speech. b. Therefore, it is Amoral (neither good nor bad) i. Guns don’t kill people, people kill people: its how people use it to determine whether it is good or bad. b. The proofs (pisteis): artistic and inartistic proofs i. Inartistic Pisteis 1. Kinds of evidence that people do not create 2. Facts, things that you do not make up or craft 3. Example: DNA evidence (you find it, you do not create it) 4. Rhetoric is not concerned with inartistic proofs ii. The Artistic Pisteis : 3 types of evidence 1. Ethos : Character of the Speaker (one’s character in the moment of speaking). How you cultivate integrity during the speech. Composed of 3 components: a. Phronesis : prudence; practical wisdom i. Demonstration that you have good judgment/competent b. Arête : the virtue of style; moral excellence i. Associated with one’s craft/profession – you had to be seen as someone who does what they do particularly well. c. Eunoia : beautiful thinking; “goodwill” (most important) i. A speaker creates/cultivates a positive character by seeming to care about the audience – by seeming to want the audience to live well. ii. It has to be apparent/obvious
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2. Pathos : emotion and affect / emotional appeals a. Example: Jury trial – all jury trials are about making the jury feel a certain way 3. Logos : reason and logic / rational appeals a. Response to syllogism: Remember the enthymeme! i. The crucial logic of all persuasion c. The Genres: i. Deliberative – domain of politics ( most important genre for rhetoric ) 1. About deliberating a given policy 2. Take place in the forums or assembly’s 3. Concern the future and probable truth’s a. Example: Obama’s speech: trying to convince people that the bill he passed is “good” ii. Forensic – legal matters 1. Concerns guilt/innocence 2. Takes place in the courtroom (public space) 3. Deals with matters of the past and whether something did/did not happen iii. Epideictic – celebratory speaking 1. Occurs in both public/private spaces 2. Concerned with the community or strengthening communal bonds 3. Deals with matters in the present /now a. Example: Toasts – to the Bride and Groom to celebrate your community
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This note was uploaded on 07/23/2009 for the course CMS 367 taught by Professor Browning during the Spring '08 term at University of Texas at Austin.

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2.26-3.5 - 2/26 and 3/3 Concluding Aristotle: here come the...

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