final session summer school 2020 .pptx - MGMT3342 Entrepreneurship and new business creation Workshop 10 Topic Resources and IP Partnerships What is

final session summer school 2020 .pptx - MGMT3342...

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MGMT3342Entrepreneurship and new business creationWorkshop 10Topic: Resources and IP
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Partnerships
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What is Uber?
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Uber and Google2013 250M VC investmentWhat’s the rationale?
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Google (Waymo)Google X lab 2009Self driving vehicle technologyUber started it’s own inquiry early 2015Emerging partnership dissolves and 2017 lawsuit2018 after 250M settlement, partnership prospects surface again
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Uber and partners to invest in self-driving carsToyotaVolvo CarsDaimler AGDate when made public and agreements May 2016 - Toyota made “small” investment in Uber Technology Inc.August 2016 - both firms invested a total of 300 M USD to the projectJanuary 2017, Mercedes vehicles to ride for uberGOALGet better deals on cars, sell carsJoint project with Volvo base vehicle and Uber technologyself -driving Mercedes that picks up passengers through Uber-AppBenefits UberInvestment in technology development, better deals for driversCreate autonomous driving system without having to build carsGets cars once readyBenefits PartnerLease cars to Uber drivers, and get insight on ride-sharing rationaleWill sell a part of their cars to Uber while still using the same base car for othersBetter financing position
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