MGMT3342Entrepreneurship and new business creationWorkshop 10Topic: Resources and IP
What is Uber?
Uber and Google•2013 250M VC investment•What’s the rationale?
Google (Waymo)•Google X lab 2009•Self driving vehicle technology•Uber started it’s own inquiry early 2015•Emerging partnership dissolves and 2017 lawsuit•2018 after 250M settlement, partnership prospects surface again
Uber and partners to invest in self-driving carsToyotaVolvo CarsDaimler AGDate when made public and agreements May 2016 - Toyota made “small” investment in Uber Technology Inc.August 2016 - both firms invested a total of 300 M USD to the projectJanuary 2017, Mercedes vehicles to ride for uberGOALGet better deals on cars, sell carsJoint project with Volvo base vehicle and Uber technologyself -driving Mercedes that picks up passengers through Uber-AppBenefits UberInvestment in technology development, better deals for driversCreate autonomous driving system without having to build carsGets cars once readyBenefits PartnerLease cars to Uber drivers, and get insight on ride-sharing rationaleWill sell a part of their cars to Uber while still using the same base car for othersBetter financing position