socialnorms - With college drinking there doesn't seem to...

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With college drinking, there doesn’t seem to be one social norm amongst all college stu- dents. For example, there is no schema of the “typical college student” that can be used to justify a social norm of all the students of a campus. Studies have shown that the norm perceived by a college student is not based on the campus itself, but the people that person interacts with. A study conducted by Hyunyi Cho showed that it is difficult to say what the norm for a “typical college student” is because members of one social group will interact differently than those of another social group. The study was a cross-sectional survey of undergraduate students in the mid-west. The study touched topics such as norm proximity, norm types, and college drinker types (frequent binge drinkers, occasional binge drinkers, and non-binge drinkers). Cho found that due to the social identification theory, the norm for college students is dictated by the groups to which they belong. Because there are so many different groups, “in- formation on what the ‘typical student’ does may be easier to dismiss than the norms of a more relevant group”[CITATION]. With this knowledge, it was noted that a more relevant source for finding the social norm would be their group of friends. When a student is with a close knit circle of friends, the norms of those friends will be of greater influence that those of the entire campus that they are on. Cho also discovered that there are two types of norms at work.
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This note was uploaded on 07/23/2009 for the course PS - taught by Professor - during the Fall '09 term at Saint Michael's College - Colchester, Vermont.

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socialnorms - With college drinking there doesn't seem to...

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