NOKIA_SPIB_Group3.docx - STRATEGIC PERSPECTIVE IN BUSINESS PROJECT REPORT ON NOKIA INDIA PRESENTED BY GROUP 3 HARSHA PASARI B047 HINA PASARI C044 ISHAAN

NOKIA_SPIB_Group3.docx - STRATEGIC PERSPECTIVE IN BUSINESS...

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STRATEGIC PERSPECTIVE IN BUSINESSPROJECT REPORT ON NOKIA INDIAPRESENTED BY: GROUP 3HARSHA PASARI B047HINA PASARI C044ISHAAN AGARWAL F001ABHISHEK KHEMKA F0NAHID SELIYA F050NIRMITI WAGH H0641
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Sr.NoTopicPage No.1.Vision, Mission and Core Values32.Growth Story of Nokia 43.Core Competency74.Competitive Analysis of Nokia-India85.Reasons for Nokia’s Failure - Leadership, Technology and Innovation96.Current State Of Nokia107.Challenges for Nokia – In the next five years138.Roadmap for the Next Five Years159.References16INDEX2
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Vision, Mission and Core Values of NokiaMISSION STATEMENT:‘Connecting People’Nokia tries to connect people in ways that work for them, designing experiences to meet theneeds its consumersVISION STATEMENT:‘Expanding human possibilities’CORE VALUES:The guiding principles of our values are:Respect: Acting with uncompromising integrity, we work openly and collaboratively, seekingto earn respect from others. Challenge: We are never complacent, ask tough questions, and push for higher performanceto deliver the right results.Achievement: Striving to get the best results using optimal resources and providing the bestcustomer experience.Renewal: Continuous efforts at upgradation and innovation to provide the latest technology ateconomical prices.3
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Growth story of Nokia - A timelineIn 1967 Nokia corporation was formed through the merger of three companies namelyNokia, Finnish Rubber Works and Finnish Cable works.In 1981, its mobile era begun. Nordic Mobile Telephone (NMT), the first internationalmobile phone network was built (Graph 1)In 1982 Nokia made its first digital telephone switch, The Nokia DX200, which wentinto operation.In 1991 a milestone is achieved as Nokia equipment is used to make the world’s firstGSM callIn 1992 Nokia corporation gets a new and fresh leadership as Jorma Ollila became thepresident and CEO of Nokia and focused the corporation’s effort towardstelecommunicationIn 1992, Nokia also launched its very first GSM Handset , The Nokia 1011In 994 Nokia launched its new model Nokia 2100, the first phone to feature the iconicNokia Tune and the world’s first satellite call was made using a Nokia GSM Handset,moving on Nokia also introduced its famous snake game via its model Nokia 6110which essentially became its differentiating offering.In 1998, Nokia achieved yet another milestone by becoming a world leader in mobilephones. (Graph 2,3)In 1999, Nokia launched the world’s first WAP (Wireless Application Protocol)handset, The Nokia 7110 which introduced mobile phones to the InternetIn the period 2002 - 2011, Nokia launched its first 3G phone, the Nokia 6650, the nextgeneration of multimedia devices i.e. the N series, Mobile gaming with the N-Cage,Nokia also made its billionth sale. Nokia and Siemens announced plans for NokiaSiemens Networks which later on commenced operations and Nokia launched its newInternet services brand called Ovi.
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