STRATEGIC PERSPECTIVE IN BUSINESSPROJECT REPORT ON NOKIA INDIAPRESENTED BY: GROUP 3HARSHA PASARI B047HINA PASARI C044ISHAAN AGARWAL F001ABHISHEK KHEMKA F0NAHID SELIYA F050NIRMITI WAGH H0641
Sr.NoTopicPage No.1.Vision, Mission and Core Values32.Growth Story of Nokia 43.Core Competency74.Competitive Analysis of Nokia-India85.Reasons for Nokia’s Failure - Leadership, Technology and Innovation96.Current State Of Nokia107.Challenges for Nokia – In the next five years138.Roadmap for the Next Five Years159.References16INDEX2
Vision, Mission and Core Values of NokiaMISSION STATEMENT:‘Connecting People’Nokia tries to connect people in ways that work for them, designing experiences to meet theneeds its consumersVISION STATEMENT:‘Expanding human possibilities’CORE VALUES:The guiding principles of our values are:Respect: Acting with uncompromising integrity, we work openly and collaboratively, seekingto earn respect from others. Challenge: We are never complacent, ask tough questions, and push for higher performanceto deliver the right results.Achievement: Striving to get the best results using optimal resources and providing the bestcustomer experience.Renewal: Continuous efforts at upgradation and innovation to provide the latest technology ateconomical prices.3
Growth story of Nokia - A timeline●In 1967 Nokia corporation was formed through the merger of three companies namelyNokia, Finnish Rubber Works and Finnish Cable works.●In 1981, its mobile era begun. Nordic Mobile Telephone (NMT), the first internationalmobile phone network was built (Graph 1)●In 1982 Nokia made its first digital telephone switch, The Nokia DX200, which wentinto operation.●In 1991 a milestone is achieved as Nokia equipment is used to make the world’s firstGSM call●In 1992 Nokia corporation gets a new and fresh leadership as Jorma Ollila became thepresident and CEO of Nokia and focused the corporation’s effort towardstelecommunication●In 1992, Nokia also launched its very first GSM Handset , The Nokia 1011●In 994 Nokia launched its new model Nokia 2100, the first phone to feature the iconicNokia Tune and the world’s first satellite call was made using a Nokia GSM Handset,moving on Nokia also introduced its famous snake game via its model Nokia 6110which essentially became its differentiating offering.●In 1998, Nokia achieved yet another milestone by becoming a world leader in mobilephones. (Graph 2,3)●In 1999, Nokia launched the world’s first WAP (Wireless Application Protocol)handset, The Nokia 7110 which introduced mobile phones to the Internet●In the period 2002 - 2011, Nokia launched its first 3G phone, the Nokia 6650, the nextgeneration of multimedia devices i.e. the N series, Mobile gaming with the N-Cage,Nokia also made its billionth sale. Nokia and Siemens announced plans for NokiaSiemens Networks which later on commenced operations and Nokia launched its newInternet services brand called Ovi.
