Social media data in-class exercise.docx - In-Class...

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In-Class Exercise: Social Media Data This Excel file contains actual data for Tableau’s Facebook posts across several months in 2014- 15. The file is in the exact format that you would see when downloading data from Facebook Insights. (You might need to Google some field names in order to understand all the columns.) Create Tableau visualizations to explore the data and answer the following questions: FILE to use: Facebook Insights Post Level - Tableau 1. Looking at each month in the data, does including an exclamation point (“!”) in the text of our Facebook post seem to increase the post’s average lifetime “engaged” users (engaged users are users who clicked anywhere in the post)?
2. Explore the relationship between the inclusion of other key words in the text (data, science, etc.) and

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