Hope SmithProfessor GarrisonWRIT 2302.053 March 2019Research ProposalSECTION 1: STATEMENT OF INTEREST:❖What types of conversations are being had in your field of study or major? ➢Marketing in the digital age and how it can/will transform overtime.➢Marketing tactics best suited for specific consumer behaviors. ➢The evolution of personality traits, especially after the creation of the internet.❖What types of questions are being asked and answered in your field? ➢What are the types of consumer behaviors?➢What are the different types of personalities? ➢What marketing strategies do different consumer behaviors respond to?➢How has consumer behavior changed overtime? ❖What might be left unsaid or still unanswered in the conversations in your field?➢How exactly will marketing evolve in the future?➢How do certain personality traits affect consumer behaviors, and how can this information be used to increase market profitability? SECTION 2: THE RESEARCH STATEMENT:Using surveys, digital data corpus gathering, and library research, I am investigating different consumer behaviors because I want to learn how certain personality traits affect
these behaviors so that researchers and marketers can better understand how different marketing strategies can be used to increase product marketability. SECTION 3: SECONDARY RESEARCH SOURCES:Reading & Synthesizing PlanIn finding the conversations within my discipline regarding my research topic, I will mostlikely start by searching the internet for articles and reports that touch on my subject. These can most likely be found in business platforms, such as Forbes or The Wall Street Journal, and also within psychological research addressing different personality traits. These conversations are most likely between psychologists, marketers, researchers, and other individuals interested in the correlation between personality types and consumer behaviors. Investigating through ConversationsPappas, Stephanie. “Personality Traits & Personality Types: What Is Personality?” LiveScience, Purch, 7 Sept. 2017, -traits.html.This article discusses what exactly a personality is and lists the five different typesof personalities. It describes each of The Big Five personality traits and what eachtrait entails. The article also references the Myer-Briggs system of categorizing personality types into 16 categories. This information will be useful in my research paper for providing background information and context in my introduction and how these personality traits relate to consumer behavior.
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