Genre 1 Genre 2 Genre 3 What is it? ie Newspaper article,Blog Brochure White page Website/Blog? What research from WP2 informs this genre? 7 Ps of marketing and the basics of marketing The concept of evaluating personality traits to determine consumer behaviors of target market The Big Five personality traits and the different consumer behaviors How is its action different from the other genres? Addresses the marketing process and is more informative than the other genres Combines the two concepts together and is persuading the reader to switch to these approaches when formulating a marketing strategy. Discusses the different personality traits an individual possesses along with the type of consumer behavior they exhibit. Is based on personal answers and responses. Who does the genre target? Marketers and researchers interested in the
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- Fall '17
- Amy Adams