Hope SmithProfessor GarrisonWRIT 2302.053 March 2019Research ProposalSECTION 1: STATEMENT OF INTEREST:❖What types of conversations are being had in your field of study or major? ➢Marketing in the digital age and how it can/will transform overtime.➢Marketing tactics best suited for specific consumer behaviors. ➢The evolution of personality traits, especially after the creation of the internet.❖What types of questions are being asked and answered in your field? ➢What are the types of consumer behaviors?➢What are the different types of personalities? ➢What marketing strategies do different consumer behaviors respond to?➢How has consumer behavior changed overtime? ❖What might be left unsaid or still unanswered in the conversations in your field?➢How exactly will marketing evolve in the future?➢How do certain personality traits affect consumer behaviors, and how can this information be used to increase market profitability?
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