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industry_characteristics_document - and driving forces...

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Industry Characteristics MLR 465, Summer I, 2009 Industry: Investment Advice SIC code: 6282 NAICS code: 523920 Identify key industry players -Fidelity Group -Vanguard Group -Merrill Lynch Monopoly Oligopoly Many small producers Industry’s main products/services: -Helps customers with investment decisions for their portfolio -Excludes brokers and dealers Key customer groups: Are customers same as end user? Explain: Yes, the people that use this industry are the investors. The investor’s money is purchasing the stocks. Identify seasonality: Identify cyclicality: During a recession, people do not invest as much. Business is slower during these times as compared to a growing economy. Position in product life cycle: Generic Strategy: -Low cost producer -Differentiation -Focus/specialization Major events recently Identify specific industry dynamics
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Unformatted text preview: and driving forces Porter’s Five Forces Model: Degree of competition or likely possible competition Suppliers: (forward vertical integration?) Forces you see affecting industry in next 12 months:-The strength of the economy- Consumer confidence Substitutes: Present competition: Potential new entrants: Briefly characterize industry, in 2 brief sentences: Copyright 2008-2009, George Hruby X Industry Characteristics MLR 465, Summer I, 2009 Industry: Investment Advice SIC code: 6282 NAICS code: 523920 This industry is a source for people to invest their money without doing it on their own. Companies in this industry provide assistance to their customers on investment decisions for a fee. Buyers: (backward vertical integration?) Copyright 2008-2009, George Hruby...
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