MKT 300 - Marketing and Corporate Performance Spring 2020 9:40 - 10:30am MWF Instructor: Dr. John P. Eaton Office: BAC 473 Phone:(480) 965-2938 E-mail:[email protected]Office hours(also By Appointment): Mon/Wed: 8:30-9:30am, 11:45-12:30pm Fridays: 8:30-9:30am Marketing is dynamic, pervasive and exciting. It focuses on understanding consumers, advocating for them, and developing loyal relationships with them. It steers innovation, strategy, revenue generation, and profitability and, ultimately, drives economic development and corporate performance.Required: Right after break, you must purchase a $25 individual License Number to our Marketing Simulation. Directions will be posted on Canvas. Supplemental but not Required Textbook: Marketing: Defined, Explained and Applied, by Michael Levens (ANY edition or versionloose leaf, bound copy, e-version) MKT 300 Objectives and W. P. Carey School of Business Learning Goals To illustrate analytical applications of marketing practices that provide experience in developing strategies for products and improving corporate performance To gain a cross functional understanding of the role of discipline specific knowledge of marketing in market-driven managerial decision making To think critically and creatively to address real-world marketing issues by having students replicate real-world business decisions in an individual marketing simulation To prepare you for a professional career by gaining a knowledge of marketing concepts through problem-solving exercises that communicate your understanding Class Philosophy This class will not be a simple rehash of the book. We have designed MKT 300 so that you should come to class with a basic understanding of important marketing concepts that will be applied in-depth during lecture. You can do this in large part by reading the assigned text and PowerPoint materials prior to class. In-class activities will be comprised of group exercises, situational analyses, lectures, tests, and student participation. Lectures will be used to build on the terminology found in the text and to provide you with information from outside the text. It is my goal to make this class as involving as possible given our large size.
For each chapter, there will be a PowerPoint file available at the course Canvas site under Course Documents. The PowerPoint file for each chapter should be read PRIOR to class. Each chapter PowerPoint file can be used as a framework for taking notes IN CLASS. These files will NOT contain all in-class material; students will need to come to class to complete the information on the slides. Students are encouraged to download the slides prior to class to enhance note-taking. The slides will be available approximately one week prior to being used in class. It is solely your responsibility to obtain class material from another student if you are absent. Without documented support for an absence (e.g. doctor’s note) the instructor will not provide the student the opportunity to make up work/points missed in class.