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Unformatted text preview: Case number 12 and Mind Your Own E-mail? I. Plan A. Analyze the Situation 1. What is your general purpose? Write a memo to the news bureau managers. 2. What is your specific purpose? My purpose is outlining the companys policy for handling employees who violate e-mail privacy rules. 3. Exactly what do you want your audience to think, feel or believe after receiving your message? I want my audience to feel secure about whether or not there e-mails could be read by others. And if they are read I want my audience to believe the person reading their e- mail will be reprimanded. 4. Who is your primary audience? My primary audience is news bureau managers that oversee editorial offices around the globe. 5. What is their background? Their background is writing and editing. 6. How are its members different from one another? Members are different from one another by their rank and what type of writing they do. 7. How are its members similar to one another? Members are similar to one another by their passion for writing. 8. What are their reactions likely to be to your message? Their reactions to my message will probably be upset and worried. B. Gather Information 1. What information do your readers need to receive? The information my readers need to receive is the companys polices and what will happen if someone violates these polices. 2. What facts must you gather in order to create an effective message? The facts I need to gather in order to create my memo are the rules that will need to be applied to the new policy. C. Select the Right Medium 1. What medium were you told to use in the explanation of the task at the end of your case? My medium is to write a memo....
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- Spring '09