OUTPUT - ----> % 42.82 DO YOU WANT TO TRY AGAIN?...

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TRIAL AND ERROR MARKETING EXERCISE DEMAND IS A FUNCTION OF YOUR MARKETING MIX PRICE, ADVERTISING, AND SELLING EFFORT P UNIT VARIABLE COST, 'C' IS 9.00 FIXED COST, 'F' IS $50000 MAXIMUM MARKETING BUDGET (ADV+DIST/SELLING) IS $150000 PROFIT = (PRICE - C)*DEMAND - F - ADV - SELLING P MARKETING RESEARCH ESTIMATES FOR THE OPTIMAL MARKETING MIX (95% CONFIDENCE INTERVAL) M LOWER UPPER PRICE 16.58 21.90 ADVERTISING 55899.32 84825.93 SELLING EFFORT 53267.32 72318.96 S PRICE? 33 ADVERTISING? 33333 SELLING EFFORT? 33333 S UNITS SOLD ----> 7347 PROFIT ----> $59656 BREAKEVEN UNITS ----> 4861 SCORE IN PERCENT
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Unformatted text preview: ----> % 42.82 DO YOU WANT TO TRY AGAIN? n D OPTIMAL MARKETING MIX ===================== = PRICE $17.43 ADVERTISING $80618 SELLING EFFORT $69382 MARGINAL VALUE FOR AN ADDED BUDGET DOLLAR $0 A PROFIT AT OPTIMUM $139317.70 P E N D O F S I M U L A T I O N R U N ================================================================== When you see 'Ok' on the screen, type 'SYSTEM' to go back to DOS, and then type EXIT to return to Windows. ... ================================================================== = Break in 2820 Ok system...
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