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Unformatted text preview: 74-232-01Marketing Problems – Applications & DecisionsSummer 2009General Information Class meetings 2:30 – 5:20 p.m. Mondays and Wednesdays, Odette B02 and Odette 507 Instructor Prof. D. Friesen Office hours 11:00 a.m. – 12:00 m. Wed. or by appointment [email protected] Telephone 253-3000 ext. 3483 Office 326 Odette Secretary Ms. Connie Beaudoin Office 406 Odette E-mail [email protected] I often am in my office with the door closed. The door is closed to keep noise out – not to keep you out. If you have an important matter to discuss, feel free to knock. I’m there to help you succeed, so if I’m in I will see you if I am able. I am very welcoming to students who look for help in advance – but I am not interested in hearing excuses for poor performance after the fact if you have not come to me before running into trouble. Course DescriptionThis course builds on the framework, principles, and concepts you were introduced to in your first marketing course. Marketing decision-making skills are developed through practice. You will make marketing decisions in this course by applying your knowledge of marketing to marketing problems through a marketing simulation competition, case studies and a marketing plan project. Doing well in this course will come from applying what you already know and what you learn here. The objective is to develop more fully your decision-making and information-gathering skills as retail marketing managers. There are few new “facts” to be learned in this course – you got the basic facts of marketing and gained some understanding of them in your Principles of Marketing course. This course is designed to help you make use of them – application being the next step up in the journey to full knowledge of a subject. Attendance may be taken from time to time. Simple attendance will not produce success, but you cannot participate meaningfully if you are not there. Pre-reading the materials assigned in this outline – especially the cases – will help you participate fully in discussions. Learning Objectives and Expected Outcomes 1. To use the concepts learned in the first marketing course to develop understanding and skill in the marketing decision-making process 2. To examine selected techniques and processes that can be used in marketing decision-making 3. To provide an opportunity to integrate theoretical concepts with practical marketing problems 4. To provide experience in group decision-making dynamics 5. To provide opportunities to develop writing, presentation and debating skills Textbook and Other Materials Required: Faria, A., (2008) Compete: A Dynamic Marketing Simulation, 5thedition. Available from University of Windsor Document Imaging Centre – Chrysler tower basement....
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This note was uploaded on 07/28/2009 for the course MKT 232 taught by Professor Friessen during the Summer '09 term at Windsor.
- Summer '09