2.6 Assessing the Reliability and Validity of Sources.pdf -...

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1 © study.com Assessing the Reliability and Validity of Sources In the business world, any research material must have support that can provide validity and reliability. The support must be credible and have documentation to show that it is well-researched, professional, peer-reviewed and recent. Assessing Sources Have you ever read something that seemed too good to be true? It is important for companies to be able to assess the reliability and validity of a source in order to be credible. In the business world, any research material must have support that can provide validity and reliability. Let's start with understanding the basics and some guidelines that can be followed to test the worthiness of a source. Validity Dr. Jessica Facts works for an advertising agency that has been hired by Bull Medicine, the makers of a brand new prescription drug product. The product, when taken once a day, can prevent a person from ever getting cancer. The ad agency wants Dr. Facts to check the validity and reliability of Bull's research one more time to ensure that there will not be any problems with the product's credibility in the marketplace. Dr. Facts has found one published article that supports the use of their new product. She needs to ensure that the source is credible and can be used to advertise their product. Dr. Facts is

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