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Unformatted text preview: Incorporate repition Of whats in the picture Comparative ads- very affective, grab attention, help ppl form positive attitudes, can be risky, if go to negative or take too far- can threaten creditability, cross culture issues- acceptable in Us not other countries Americans are very individualistic- see ourselves are unique individuals and other as distinct, Asian and European cultures concerned with maintaining harmony and fitting in Acceptable to have confrontation Rational(appeal to head) versus emotional(appeal to heart) Marketers tend to do emotional, example: sex sells It attracts your attention, could be distraction but could make you not buy it Make sure you make connection to brand, but dont want it to just focus on sex and ignore product Make fun of consumer, some not the target Fear- emphasizing negative consequences, follow advice or product or bad thing will happen Cancer society- trying to get ppl to put spf onolder ppl got it not younger put itif u use spf u will have more fun in the sun to appeal for teens...
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- Summer '08