June 3 mkt 310 notes

June 3 mkt 310 notes - Magazines and library...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
June 3, 2009 Ch 8 and 9 today Ch 10, 11, 12 Monday marketing research Situational analysis goes to Strategy STP goes to 4 ps Primary research Secondary research Qualitative: anything that is not quantitative Quantitative: involves numbers, “reasonably large sample” Where can get those types of info
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Magazines and library info-Syndicated- sold info to secondary source Population: the market, segment Sample: Probability sample: random Non probability sample: convenience\ About tradeoffs- need big sample and have to pay take short cuts Social needs is why you brush your teeth...
View Full Document

This note was uploaded on 07/30/2009 for the course MKT 310 taught by Professor Gu during the Summer '08 term at SUNY Albany.

Ask a homework question - tutors are online