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Unformatted text preview: Magazines and library info-Syndicated- sold info to secondary source Population: the market, segment Sample: Probability sample: random Non probability sample: convenience\ About tradeoffs- need big sample and have to pay take short cuts Social needs is why you brush your teeth...
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This note was uploaded on 07/30/2009 for the course MKT 310 taught by Professor Gu during the Summer '08 term at SUNY Albany.
- Summer '08