com140_week1_reading4 - Keys to Effective Business...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Keys to Effective Business Communication The Cost of Ineffective Business Communication Ineffective business communication carries a tangible cost. A recent report concluded that small businesses in the United Kingdom were losing more than $5.4 billion per year due to ineffective business communication (Hooper, 2004). Think about the amount of time you spend each day sifting through unnecessary and unwanted emails. Then, consider the loss in both times and money when employees must spend time reading and responding to emails instead of completing work projects. The cost of ineffective communication is not limited to emails. Any ineffective communication results in more meetings or delays for a project. For example, what could happen if a development manager for a new product did not understand a business proposal? The company could manufacture a completely different product that fails to meet customer expectations or needs. How to Build Rapport with Your Audience The problem of ineffective business communication decrease when employees learn to be more effective communicators. The main way to become a more effective communicator is to build rapport —an established relationship that includes harmony and a positive connection—with your audience. To build rapport with your audience you will need to do the following: Analyze your audience. Determine how much information to include. Emphasize positive aspects and overcome obstacles. Create reader-friendly writing. Develop goodwill. Use inclusive language. Analyze Your Audience Before you begin any business communication, analyze your audience. To do so, start by asking yourself the following questions: Who is my audience? In a business environment, you write to team members, managers, and/or board members. For example, as an employee, your manager requires you to write a project summary for an upcoming meeting with the company board. Although this request is from your manager, your specific audience is the board members. Each audience you write for requires different information, tone, and structure.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
What are my audience’s expectations? When someone reads a document, he or she usually has expectations. For example, when you read a mystery novel, you may expect a fast-paced plot that holds your attention. Now, think about reader expectations in light of the business world. How would a manager react if you submit a simple outline of project milestones when the manager expects a comprehensive project evaluation? It is important to know the readers’ expectations in order to fulfill those expectations in your writing. What do I want my audience to know, think differently about, or do after reading my document? The answer to this question is your purpose for writing. Perhaps you want an employee to complete a task or perhaps you are writing to
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 08/03/2009 for the course COM 140 COM 140 taught by Professor Dorsey,c during the Spring '09 term at University of Phoenix.

Page1 / 8

com140_week1_reading4 - Keys to Effective Business...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online