Sylibus - Directed Independent Adult Learning COURSE...

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D irected I ndependent A dult L earning COURSE SYLLABUS BUSINESS POLICY BUS-421-GS
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Course Syllabus BUSINESS POLICY BUS-421-GS ©Thomas Edison State College March 2008
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Course Essentials Business Policy is a three-credit, senior-level course that focuses on the development and implementation of sound strategy as the means to success in business. Relying extensively on case studies, the course explores the way management engages in strategic thinking and analysis to define competitive challenges, to establish competitive advantage, and to plan, allocate, and oversee effective use of internal resources and external relationships. Advisory Business Policy is a capstone for the core business courses and requires knowledge of accounting, finance, marketing, and management. It is advisable to have knowledge in a course equivalent to FIN-301 ( Principles of Finance ), MAN-301 ( Principles of Management ), and MAR-301 ( Introduction to Marketing ) with a grade of C or better to succeed in this course. Students are responsible for making sure that they have the necessary knowledge. Course Objectives On successfully completing this course, you should be able to: CO 1 Identify key strategic concepts, theories, and issues in contemporary business practices. CO 2 Apply concepts and theories of strategic management to real- world business situations. CO 3 Integrate knowledge acquired in the core business courses to develop management strategies. CO 4 Use the tools and techniques of situation analysis such as SWOT analysis, value chain analysis, benchmarking, and competitive strength assessment. CO 5 Formulate and implement a strategic plan. Course Syllabus—Course Essentials S- 3
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CO 6 Apply ethical principles, core values, and socially responsible management practices to businesses. CO 7 Identify, apply, and evaluate various decision-making models. CO 8 Evaluate different organizational structures and ways in which organizations function. Required Textbook The required textbook for this course is: Crafting and Executing Strategy, the Quest for Competitive Advantage: Concepts and Cases, 15th ed., by Arthur A. Thompson Jr, A. J. Strickland III, and John E. Gamble (New York: McGraw- Hill/Irwin, 2007). Accompanying this textbook is a companion Online Learning Center (OLC) that we encourage you to use throughout the semester. The Student Online Learning Center features a “Guide to Case Analysis” that you can download or print out; free chapter-specific features such as self- scoring multiple-choice quizzes, PowerPoint slides, and core concepts; and premium content accessible by means of a registration code. You can access the Student Online Learning Center at the following publisher’s companion Web site: http://highered.mcgraw-hill.com/sites/ 0072969431/student_view0/ Content from the Student Online Learning Center is also available in the Course Supplements area of the course Web site Course Structure Business Policy
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This note was uploaded on 08/05/2009 for the course BUS 421 taught by Professor Staff during the Spring '09 term at A.T. Still University.

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Sylibus - Directed Independent Adult Learning COURSE...

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