21 - Social movements are a type of group action They are...

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Social movements are a type of group action. They are large informal groupings of individuals or organizations focused on specific political or social issues, in other words, on carrying out, resisting or undoing social change. Opposition Inertia Countermovements Sociologists who study social movements generally focus on what the movements do: Framing Resource Mobilization Opportunity Structures Ownership Frames give visibility to a problem by packaging it in ways that audiences can readily understand… frames make things familiar… Frames are very powerful because they use meanings we are already familiar with (Danger or epidemic frames) and because they are used repeatedly to construct different frames. Diagnostic frames- the nature of the problem Motivational Frames- explain why action must be taken Prognostic Frames- Specify what needs to be done Frame alignment is the way in which social movements must address existing frames or ways of looking at the world Bridging: activists seek support for people who are thought to hold
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This note was uploaded on 04/02/2008 for the course SOCIOLOGY 102 taught by Professor Mcdonald during the Spring '08 term at Rutgers.

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21 - Social movements are a type of group action They are...

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