marketing notes

marketing notes - 2 Question is too sensitive a...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
1. The Value of Information is determined by: the list is not going to be on the test a. What can that information tell you, it can give you a competitive advantage. b. Core movie watching audience is 16-24 so need input from that age c. Concept test- run things by an audience 2. market information a. provides information to the customer that can help then buy Focus group False positives-they would do something that they wouldn’t really do in real life Convient sample-people they have easy access too. Probability sample-random people Some people do use the non-probability sample and it might be ok Marketing research challenges- 1)question is beyond the respondents base of knowledge- they only know so much
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 2) Question is too sensitive a topic-sometimes the questions can be too personal 3) They sometimes don’t even know why they behave a certain way. Creative market research 1)keeping a journal-what they wore and what they did each day 2) interpretation of Vague images- give you a stimulus and just wait for a response. Reminds you of something 3) look at a picture and tell a story-listening for is how they describe that last frame 4) Fill in cartoon balloons 5) complete the sentence-let the person respond and see what they respond....
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online