Unformatted text preview: 2) Question is too sensitive a topic-sometimes the questions can be too personal 3) They sometimes don’t even know why they behave a certain way. Creative market research 1)keeping a journal-what they wore and what they did each day 2) interpretation of Vague images- give you a stimulus and just wait for a response. Reminds you of something 3) look at a picture and tell a story-listening for is how they describe that last frame 4) Fill in cartoon balloons 5) complete the sentence-let the person respond and see what they respond....
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- Spring '07
- Marketing, Focus group False, real life Convient, market information a.