Presentation 2.pptx - C.H.A.I.M.S BOUTIQUE 1 RESEARCH...

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C.H.A.I.M.S. BOUTIQUE
1. RESEARCH DEVELOPMENTS FOR MARKETING COMMUNICATION WITHIN DIGITAL: A) IDENTIFY AT LEAST TWO KEY TRENDS OF CURRENT CONCERN FOR THE INDUSTRY: Mobile as the centre of marketing - Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options The rise of content marketing - Blog marketing is the process of reaching the company business' target market through the use of a blog. Initially, business owners had a blog separate from their websites, but today, you can easily integrate the two to make it easier for you to manage, as well as easier for visitors to access.
1. RESEARCH DEVELOPMENTS FOR MARKETING COMMUNICATION WITHIN DIGITAL: B) LIST RELEVANT DIGITAL COMMUNICATIONS TECHNOLOGIES, PLATFORMS AND DEVICES: Intranet/ social intranet - An intranet is a private hub that can be accessed by any authorised users within a business organisation. It is mainly used for driving internal communication and collaboration. Chat/ privacy massaging - Collaborative spaces which provide private/group messaging and chat functions are often viewed as one of the best business communication tools to keep teams working together. Internal blogs - An internal blog is also a good option. This is not something your customers and competitors will be able to access. The internal blog is a place where employees can share ideas and experiences fast and in an informal fashion.
2. SCOPE THE RELATIVE IMPACT OF NEW AND ALTERNATIVE TECHNOLOGIES ON THE INDUSTRY: A) DESCRIBE THE CURRENT AND FUTURE IMPACT OF THE TRENDS ON THE INDUSTRY AS A WHOLE. CURRENT IMPACT: Video marketing: Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words. Clearly, video is a critical direction in the future of digital marketing. Mobile marketing: It’s full steam ahead on mobile marketing in 2017 and beyond. For one thing, Google’s announced mobile-first algorithm is expected to launch in early 2018. With this change, Google will primarily index mobile content and use it to decide how to rank its results, regardless of whether you’re on desktop or mobile FUTURE IMPACT: Native content: While over the past several years technology has become more local, social and

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