BSBMKG508.docx - Activity 1A 1 What factors do you need to...

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Activity 1A 1. What factors do you need to include when creating a customer acquisition strategy?
2. What are some common strategies for acquiring new customers?
Activity 1B 1. What aspects must your customer retention strategies relate to? Expand upon your points.
Activity 1C 1. What are relationship marketing objectives? What benefits do they offer?
The benefits of relationship marketing are:
III. Customer feedback IV. The opportunity to resolve issues V. Increased profitability from existing customers. Activity 2A

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