Nestlé S.A. is the largest nutrition and foods company in the world, founded and headquartered in
Vevey, Switzerland. Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, which was
established in 1866 by brothers George Page and Charles Page, and the Farine Lactée Henri Nestlé
Company, which was founded in 1866 by Henri Nestlé. The company grew significantly during the
First World War and following the Second World War, eventually expanding its offerings beyond its
early condensed milk and infant formula products. Today, the company operates in 86 countries
around the world and employs nearly 283,000 individuals. Nestlé S.A. is the largest food and
beverage company in the world. With a manufacturing facility or office in nearly every country of the
world, Nestlé often is referred to as “the most multinational of the multinationals.” Nestlé markets
approximately 7,500 brands organized into the following categories: baby foods, breakfast cereals,
chocolate and confectionery, beverages, bottled water, dairy products, ice cream, prepared foods,
foodservice, and pet care.
Nestlé is often referred to as “the most multinational of the multinationals with a manufacturing
facility or office in nearly every country of the world. Nestlé markets approximately 7,500 brands
organized into the following categories: baby foods, breakfast cereals, chocolate and confectionery,
beverages, bottled water, dairy products, ice cream, prepared foods, foodservice, and pet care.
Nestle is a decentralized organization where responsibility for operating decisions is delegated to
local units, which have a high degree of autonomy concerning pricing, distribution, marketing, etc.
Nestle is organized into seven different worldwide strategic business units (SBU’s). These have
responsibility for high-level strategic decisions and engage in overall strategic business development,
including acquisitions and market entry strategy. There is a regional organization that divides the
world into five major geographical zones, such as Europe, North America, etc. The regional
organizations are responsible for developing regional strategies and assist in the overall strategy
development process. However, neither SBU nor regional manager gets involved in local operating
decisions. Research and Development department is rather important for the company. Nestle
spends around 1 percent of its annual sales revenue on R&D and has 3,100 employees dedicated to
this function. The R&D function comprises eighteen different groups, which operate in eleven
countries all over the world.
For more than 30 years, consumers have been enjoying the healthy benefits of BEAR BRAND Filled
Milk Powder. But now, Nestle has introduced a great innovation. Nestle has launched BEAR BRAND