NBC_in_Deal_With_Amazon_to_Sell_Shows_on_the_Web - NBC in...

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NBC in Deal With Amazon to Sell Shows on the Web By BROOKS BARNES Published: September 5, 2007 © 2007 The New York Times, Inc. NBC Universal significantly deepened its relationship with Amazon ’s digital video download service after a dispute with Apple over the pricing of television shows on iTunes. The media conglomerate, part of General Electric , said yesterday that Amazon had agreed to give it something that Apple would not: greater flexibility in the pricing and packaging of video downloads. As a result, NBC Universal said it had agreed to sell a wide variety of television programming on Amazon’s fledgling Unbox download service, including the drama “Heroes” and the comedies “The Office” and “30 Rock.” Episodes will be available on Unbox the day after they are shown. While Amazon is still working to determine pricing, Unbox typically charges more for newer releases than for older ones. Unbox also gives consumers more options, including whether to rent a movie for $3.99 or buy a download for $14.99. Amazon agreed to offer
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This note was uploaded on 04/02/2008 for the course MEDIA 102 taught by Professor Miller during the Spring '08 term at Rutgers.

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NBC_in_Deal_With_Amazon_to_Sell_Shows_on_the_Web - NBC in...

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