MISA Review Exam3 Fall2007

MISA Review Exam3 Fall2007 - MISA Management Information...

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5/12/09 MISA Management Information Systems Association MIS111 Review Session - 3
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5/12/09 Managing the Enterprise ERP Enterprise Resource Management “Inside the walls” Management Customer Relationship Management Customer-facing Management Supply Chain Management
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5/12/09 Supply Chain Management Supply Chain: procurement of raw materials, processing materials, and delivering goods Processing goods also known as manufacturing Supply Chain Management : monitoring, controlling, facilitating supply chains
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5/12/09 The Challenges of Inventory Inventory turns : the number of times the business sells its inventory When SCM of companies are not linked, supplier requirements unknown so companies must overstock inventory Classic Problem: Bullwhip Effect One company sits with lean inventory while other stands, hence musical chairs
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5/12/09 Bullwhip Effect Large variations in demand in the supply chain Assume flat consumer demand Increasing amplitude fluctuations in frequency, size and composition in the supply chain Impact of the Bullwhip Effect Excessive inventory, Poor customer service Ineffective transportation use,
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5/12/09 Causes of the Bullwhip Effect Price promotions Analysis of the cost of money Batch Purchasing Discounting for consolidated orders Forecasting/Trend Analysis Anticipated increased demand
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5/12/09 Customer Relationship Goal: Integrated View of Customer Sales, Finance, and Customer Service Operational CRM Sales Force Automation eCommerce / Web Portals Customer Service Call Centers
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5/12/09 CRM, Continued Analytical CRM Personalization Segmentation and Profiling Customer Valuation (Profitability Analysis) Customer Behavior Analysis / Call Patterns Need Analysis and Forecasting
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5/12/09 Targeted Marketing Targeted Marketing : promotes products to people most likely to purchase them Spam a cheap method of advertising involving sending mass e-mail communications CAN-SPAM: Controlling the Assault of Non- Solicited Pornography and Marketing Act of 2003
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5/12/09 What is Project Project management is the application of knowledge, skills, tools and techniques to a broad range of activities in order to meet the requirements of the particular project. Business activities organized projects represents: An investment of over $2,300 Billion each year in the United States Nearly 25% of the world-wide GNP (gross national products), or about US$ 10,000 Billion of a $40,700 GNP More than 16 million people employed by businesses regard their profession as project
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5/12/09 What is a project? A project is a temporary endeavor
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MISA Review Exam3 Fall2007 - MISA Management Information...

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