Assignment – Marketing ResearchIdentify any company of your choice and through secondary data search find a Marketing problem the company faced in the recent past that would have required additional information to arrive at a possible solutionMaruti Suzuki India Limited (MSIL)About the Company:Maruti Suzuki India Limited (MSIL), a subsidiary of Suzuki MotorCorporation, Japan, is India’s largest passenger car maker. Maruti Suzuki is credited withhaving ushered in the automobile revolution in the country. The Company is engaged in thebusiness of manufacturing and sale of passenger vehicles in India. Making a small beginningwith the iconic Maruti 800 car, Maruti Suzuki today has a vast portfolio of 16 car modelswith over 150 variants. Maruti Suzuki’s product range extends from entry level small carslike Alto 800, Alto K10 to the luxury sedan Ciaz. Other activities include facilitation of pre-owned car sales fleet management, car financing. The Company has manufacturing facilitiesin Gurgaon and Manesar in Haryana and a state-of-the-art R&D centre in Rohtak, Haryana.
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- Fall '15
- Automobile, Suzuki, Maruti Suzuki India Limited